I found this article, “5 Reasons Why NYC Bookstores are Doing Better Than You Think,” while searching for new bookstores to explore. As the title suggests, the article discusses the idea that Independent Bookstores – especially those located in New York City – are thriving. I was particularly excited to see that author Nicole Levy referenced several of the bookstores I have visited, including Book Culture, The Strand, and Greenlight Bookstore. She also includes several interesting and pertinent statements from the owners of those bookstores. One particularly relevant thought from Chris Doeblin, owner of Book Culture, relates to the idea that, in part, independent bookstores are thriving because big chains are failing. Levy quotes Doeblin as saying:
“With Borders gone, Barnes & Noble failing, it’s viable for more and more bookstores to be opening, because people are still reading. It’s still a vibrant part of people’s lives and I think there’s an under availability of books in lots of places, certainly in New York City.”
The article is definitely worth the read, but for those short on time, here is the summary.
Independent Bookstores in New York City are thriving because:
- Big chain bookstores are slowly going out of business leaving a gap that independent bookstores are more capable of filling.
- Experimentation with “new markets” and marketing methods such as pop up shops are leading to better brand and store awareness.
- The rising trend is to support communities by shopping locally.
- Because of strong community ties, and with the help of a website called IndieBound, Independent bookstores are better equipped to stock what their customers want to read.
- Independent bookstores often sell other items besides books and are known for their events, which also help to foster a sense of community for readers.
For the full article please click here.